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„A club that at first barely makes
a financial recovery, without financial doping from
sheiks and oligarchs or corporations, and than storms
in no time from international no-mans-land to the
continental elite, not merely getting successful results,
but doing so with outstanding football performances ...“
Die Welt, February 2013
Success in
all dimensions
A Phenomenon
of the Masses
BVB enjoys more support than almost any other club:
> 100,000 club members
> 7.18 million fans in Germany
> 54,000 season ticket holders
> 23.4 million sympathisers in Germany
> 479 hours general broadcasting on TV
BVB has direct access to huge amounts of contact data
that is growing steadily:
> more than 7 million friends on facebook
> 300,000 registrations for BVB’s newsletters
> 1 million iPhone /Android user of BVB’s mobile application
> more than 750,000 followers on twitter
> 20 million page impressions (5,460,841 visits) per month
Season club coefficients 2008 /2009
Club
Country
Matches Points
Coefficient
...
66 FK Partizan
SRB 6
4,000 4,600
67 FC Basel
SUI
6
4,000 4,580
68 Bor. Dortmund
GER
2
2,000 4,537
...
Season club coefficients 2012 /2013
Club
Country
Matches Points
Coefficient
01 Bayern München GER 13
33,000 36,585
02 Bor. Dortmund
GER
13
30,000
33,585
03 Chelsea FC
ENG 15
27,000 30,285
04 Real Madrid CF
ESP
12
26,000 29,542
...
UEFA Ranking
Dortmunder Weg – Dortmunder Jungs
BVB World – The International Programming
Block of Borussia Dortmund features matchday
coverage and behind the scenes stories.
The magazine is currently broadcasted in more
than 40 countries worldwide.
„We’re all pretty much in love with this club and
the way things are done here.“
Jürgen Klopp, October 2013
Awards
Marken Award 2012:
The first sports and club brand to
win in the category „Best German Sporting Brand.“
Sports Marketing Award 2014:
For the campaign „From
Dortmund with Love“. „Borussia Dortmund showed a great
deal of creativity to use London as a stage for image ad-
vertising and make a contribution to cultural diplomacy.”
ESB-Jury, 2014