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Intensity
The boundless energy and passion at Borussia Dortmund is
overwhelming and has been taken the heart of the fans.
Authenticity
Borussia Dortmund is real. The club is proud of its heritage and
history and stays true to its core values: sincerity and consistency.
Bonding Force
BVB has the ability to attract the masses and immediately establish
a deep and lasting bond.
Ambition
Through the willingness to give everything and to get up again and
again, BVB has captured countless hearts and won many titles.
Our club colours, black and yellow, are an expression of our identity and
is unmistakably associated with our club. We are a large, traditionally
successful club. We play good, fair football with passion and ambition.
We are embodied by a team that always gives their all. We devote our
efforts into establishing ourselves as a permanent force in the German
domestic league and into being one of the most dynamic German football
brands with an international reputation.
We are deeply rooted in Dortmund as a Westphalian metropolis and as a
capital city of football. For our fans, we represent home and family.
We live football together, with all of its highs and lows:
joined in real love.
Characteristics of the
Borussia Dortmund brand
passionate
not plain
forceful
not delicate
radiant
not bland
warm
not arrogant
direct
not diplomatic
hungry
not modest
proud
not elitist
The positioning
Steering wheel
Intensity
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Thebrand identity
of BorussiaDortmund
Borussia Dortmund
is the intense
football experience.